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Who We Are

TraceGenie was created by Mr. Thinus Smith, an accomplished professional with more than twenty years’ experience in the financial services sector. He began the research process of the tracing industry in 2010 where he had a series of consultations with important stakeholders on the critical needs of the industry’s needs. This collaboration made inquiries into how the tracing procedure was conducted, available tools and systems to the tracing agents. He later discovered that few big players have unrestricted access to the systems and these are solely used for their internal use. His vision is to create a comprehensible tracing platform for all users which will be easily accessed by any tracing agent irrespective of the business size.
The main idea of the brand is to move away from the spreadsheets. We apply advanced technology, and the more significant part of the tracing is still done on the spreadsheets. We have a goal to modify it, engage in the empowerment and education of our tracing agents and corporate bodies to utilize the available technology for the tracing and management of trace instructions.
The TraceGenie platform was developed after the completion of the three-year phase of research, and the brand was duly registered in July 2014. The platform was launched in March 2015, and we went live with our first trace instructions on the first day of April 2015.
We have a network of over two hundred dedicated and well-trained trace agents with each possessing ten years’ experience in tracing industry. These professionals are proficient in Beneficiary Tracing, Missing Person Tracing, Employment Tracing, Asset Tracing, Lost Shareholder Tracing and Relative Tracing.
Our friendly team is led by the visionary leader, Thinus Smith who serves as the founder and the Managing Director. Other team members are as follows:
  • Thinus Smith, Founder & Managing Director;
  • Deon Marais, Co-Founder & Director Customer Service;
  • Danette Havenga - Senior Client Liason Manager;
  • Sanette Landsberg - Accounts Manager

Company Information

Business Name: TraceGenie Pty Ltd

Registration Number: 2014/134978/07

VAT Number: 4470269202

BBBEE Status: Level 4 (EME)

Office Number: 087 231 0285

Fax Number: 086 551 2208



Directors Profiles:

Thinus Smith Managing Director



Deon Marais Customer Service Director



Danette Havenga  Senior Client Liason Manager



Money owed to beneficiaries can help break the cycle of poverty

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