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Who We Are

TraceGenie was founded by Mr. Thinus Smith, an accomplished professional with more than twenty years’ experience in the financial services sector. He began the research process of the tracing industry in 2010 where he had a series of consultations with important stakeholders on the critical needs of the industry’s needs. This collaboration made inquiries into how the tracing procedure was conducted, available tools and systems to the tracing agents. He later discovered that a few big players have unrestricted access to the systems and these are solely used for their internal use. His vision was to create a comprehensible tracing platform for all users which could be easily accessed by any tracing agency irrespective of their business size.
The main idea of the brand was to move away from the spreadsheets. We apply advanced technology, and the more significant part of the tracing is still done on the spreadsheets. TraceGenie has a goal to modify the former, engage in the empowerment and education of our tracing agents and corporate bodies, and to utilize the available technology for the tracing and management of trace instructions.
The TraceGenie platform was developed after the completion of the three-year phase of research, and the brand was duly registered in July 2014. The platform was launched in March 2015, and TraceGenie went live with their first trace instructions on the first day of April 2015.
We have a network of over two hundred dedicated and well-trained trace agents with each possessing over ten years’ experience in tracing industry. These professionals are proficient in Asset Tracing, Beneficiary Tracing, Employment Tracing, Lost Shareholder Tracing, Missing Person Tracing and Relative Tracing.
Our eager and competent team is led by our visionary leader, Thinus Smith who serves as the founder and the Managing Director.
Other team members are as follows:
  • Thinus Smith, Founder & Managing Director;
  • Deon Marais, Co-Founder & Operations Executive;
  • Danette Havenga - Senior Client Liason Manager;
  • Bernadette Havenga - HR and Training Manager.

Company Information

Business Name: TraceGenie Pty Ltd

Registration Number: 2014/134978/07

VAT Number: 4470269202

BBBEE Status: Level 4 (EME)

Office Number: 087 231 0285

Fax Number: 086 551 2208



Executive Profiles:

Thinus Smith Managing Director



Deon Marais Operations Executive



Danette Havenga  Senior Client Liaison Manager



Money owed to beneficiaries can help break the cycle of poverty

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